The Prime Club is a brand-new, permanent rewards program on Lotsa Prime, designed to give you maximum value for your money. Prime Club contains 3 sections: redeemable items, the Prime Pass, and Prime Wheel. You can earn Prime Chips through every purchase on Lotsa Prime, and then use chips in the 3 sections for more rewards. For every $1 USD you spend, you will be rewarded with 10 Prime Chips!